The CaT conference was held yesterday, June 3, in New York City, gathering together creativity professionals and tech-side development companies for a discussion of furthering creativity through technology.
Organized by Creativity Magazine, the event consisted of presentations, discussions and A-list creative case studies, as well as a (kind of lame) gallery of tech products from some of the sponsors (names w/held to ensure that I get to go back again next year).
NYT = most relevant discussion point: how the Grey Lady is using technology to re-imagine the news experience and developing for the future. The NYT is actively embracing new media technology and distribution platforms - while a lot of dead tree media naively follow their established and dying roots.
Ben Palmer = best all around presenter. Ben has an answer or an insight on most everything, but not in a arrogant way - more like genuine, learned, and persuasive. I'm not sure that I've ever heard anyone disagree so respectfully and yet still get the point through that he thinks your perspective is seriously fucked.
Augmented Reality = most hyped technology. It seemed that most of the discussions mentioned AR in some fashion or another. The NYTs had the most practical application suggestion when they talked about pointing your iPhone's camera at a real estate classified in a printed copy of the Times and being able to take a AR tour of the building for sale, within the iPhone's display. There were also a lot of poor uses of the technology mentioned - like pointing your webcam at a print ad or print out and seeing 3D model animate.
More Links:
- This article has a terrible title and isn't at all what the talk was about - although most of the article is a pretty decent recap
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